About
Nichola Burton
UX/UI Designer
A designer specializing in UX/UI, business systems, and creative solutions, based in Brisbane, Queensland, my expertise lies in brand and business development within the music and events industries, where I collaborate closely with agents, artist managers, labels, and festival promoters across Australia.
Since founding The Pushworth Group in 1991, my various roles—including Label Manager, Artist A&R Representative, Live Music Agent, and Artist Manager—have allowed me to oversee the release of hundreds of albums and singles, as well as numerous tours and festivals. Notably, I produced Australia’s largest community music event, the Caxton Street Seafood and Wine Festival, from 2009 to 2014.
Designing the online booking app, Aquarius™, for The Pushworth Group, my understanding of comprehensive customer journeys and systems, CRM solutions, user testing, tech hacks and UX and UI Customer interfaces, keep me attuned to market trends, analyzing subtle shifts in the industry and refining digital marketing strategies based on the data and analytics I gather.
I am a big fan of the story - the Music Artist story, the market story and my own, as I have navigated through this industry for the majority of my life. As the host of the podcast The Music Real, my 200 interviews during the pandemic lockdowns, provided a vital platform for musicians and industry figures to share their experiences and reflections on the impact of COVID-19 and more importantly told the story of an industry in chaos. As the author of The Musoverse, a Substack publication dedicated to the levelling up of music industry practitioners, I am dedicated to telling the stories of the diverse experiences in the Music Business eco system.
Elevate Your Music Career in the Digital Age
In today’s music industry, only 5% of your journey happens on stage—the rest unfolds online.

A Little Pitchy is dedicated to helping musicians and music industry professionals establish a powerful digital presence. Our mission is to combine innovative UX/UI design with a deep understanding of the music industry, crafting websites and digital experiences that not only look stunning but also connect artists with their audiences.
Amplify, Optimize, and Monetize Your Musoverse
We provide the tools and insights to help you maximize your digital presence. From streaming platforms and social media to merchandise and live shows, we ensure every aspect of your online world works in harmony to grow your impact and income.
Tailored Digital Strategy for Your Unique Journey
We combine creativity with data-driven insights to craft a strategy that’s as unique as your music. Our UX analysis digs deep into your website, social channels, and streaming profiles, ensuring they all align to elevate your brand. Whether you're boosting social engagement or optimizing merch sales, we give you the tools to succeed.
Turn Your Music into a Thriving Business
It’s not just about making music—it’s about building a sustainable, thriving business around your sound. We help you transform your passion into profit, keeping fans engaged and coming back for more. With a solid digital plan, we turn opportunities into real revenue streams.
Bold Creativity Meets Data-Driven Strategy
Our approach is all about embracing bold creativity and maximizing your full potential. We guide you through the evolving digital landscape with a focus on your brand identity, helping you find your unique voice and evolve into a powerful, authentic presence.
Your Brand Doesn't Need to Be Perfect—Just Real
Like the little “pitchy” bird that symbolizes freedom and growth, we believe in evolving and adapting. We help you spread your wings, refine your digital strategy, and shape a music brand that resonates with your audience.
Ready?
Whether you need a digital reset, fresh design, or a marketing strategy that truly connects, A Little Pitchy is here to help you transform your music brand into the powerhouse it’s always meant to be.
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