YOUR BRAND IS NOT LIPSTICK!

IT'S A LOAD BEARING STRUCTURE!


Strategic Brand Architect | Systems Designer | Public Narrative Advisor

I do not separate brand from structure. Public narrative must sit on operational discipline. My role is to ensure that as visibility grows, the infrastructure beneath it remains stable, compliant, and aligned.

SHAPED BY THE AUSTRALIAN EVENTS + MUSIC INDUSTRY

CORE CAPABILITIES

01

Brand Positioning

  • Story architecture for public figures and organisations
  • Message discipline & talking points frameworks
  • Media positioning & presentation refinement
  • Visual brand consistency 
  • Website strategy & digital identity coherence
  • Long-form and short-form content structuring

02

Organisational Systems

  • CRM architecture & stakeholder segmentation
  • Branch coordination frameworks
  • Governance and decision-pathway design
  • Operational scale-readiness audits
  • Risk mitigation & compliance awareness
  • Volunteer lifecycle structuring

03

Digital Infrastructure

  • UX/UI Design 
  • System design across CRM, Project Management & workflow tools
  • ClickUp implementation & workflow mapping
  • Google Workspace governance
  • Financial systems integration 
  • Database logic

04

Executive Operations

  • National event & campaign-scale coordination
  • Contract negotiation & stakeholder management
  • Financial oversight & reporting structures
  • Crisis management & reputation navigation
  • Team leadership across creative and operational divisions

Founder & CEO – The Pushworth Group


  • Built and managed a nationally recognised entertainment and artist management enterprise
  • Led large-scale event operations and festival management eg Caxton Street Seafood and Wine Festival 2003 - 2014
  • Managed high-profile public figures and media exposure
  • Designed and implemented proprietary booking and operational system - Pushworth Live
  • Media Fluency and Public Communication - 200 + Episodes - The Music Real Podcast (Producer/Host)
  • Author of the Music Industry Resource - The Musoverse

Digital Systems & Brand Consultancy – A Little Pitchy

  • Developed digital design and operational frameworks for wellness and health service-based organisations
  • Integrated CRM, project management, and financial systems
  • Built brand narratives aligned with operational delivery
  • Social Media, Website, Campaign Design


Testimonials

I have worked with Nicki worked in several capacities including in my work as CEO of Uncle Jimmy Thumbs Up! + GANGgajang. Nicki visited the Indigenous remote community of Wadeye in the NT as a volunteer and assisted our team in the delivery of the Thumbs Up! program at the school and within the community. She showed a real natural aptitude in working with children and was invaluable to me organizing and efficiently following through several key aspects of the delivery. In our work together promoting Canadian Band The Jerry Cans and GANGgajang, Nicki was a master at managing Music Branding.

Graham "Buzz" Bidstrup

GANGgajang/Thumbs Up!

Nicki is a truly inspiring woman that leads in her field, with integrity. Innovative and dedicated to the music industry, it is refreshing to work and form a great business relationship with such an amazing woman.
Nicki is a role model to many, working tirelessly to drive artists and musicians in a positive direction in their touring careers. She continues to come up with groundbreaking strategies to promote events and shows whilst keeping within a budget.
In a field that is constantly changing and evolving it is a credit to Nicki that she stays ahead of the game whilst keeping a calm demeanor and leading with a confident approach.

Cat Swinton

Catalyst Publicity

Nicki has carefully analysed a series of fundamental considerations for the music colony – career plans, mental health support, financial education and marketing support. She has focused on digital business systems being well versed in the administrative, compliance and governance focus required of a peak industry body in these times of extraordinary change and challenge in the live music industry. Nicki has the personal skills, digital acumen and engaging manner through a wide range of stakeholders, within a tangle of industry agendas. Her personal and brand marketing skills are superior.

John Kenny

Music Industry Lawyer

My career from Chipendales to New York Comedy Clubs introduced me to the skills of performance and entertainment. Meeting Nicki, she introduced me to the concept of my brand value. She hacked my business model and established my systems, website, social media and developed a series of Pitchs to help get me cast and booked while working in Australia. Her strength is her ability to hold a calm space for you as she meticulously rebuilds your entire business ecosytem.

Vinnie Monaco

Comedian

Alata

Alice

Open Sans

Noto Sans

Bebas Neue

Great Vibes

Rock Salt

Exo

Belgrano

Overlock

Cinzel

Indie Flower

Staatliches

Roboto Slab

Lato

Noto Serif

Open Sans

Montserrat

Ubuntu

Rubik

Delius

Amiri

Montserrat